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Global Luxury Survey

Forget about stealth wealth. The Russian luxury consumer wants to flaunt economic status buying fashion or fine jewelry. One telltale sign: the new Millionaire Fair, where vendors come to show off big ticket items like helicopters, jewel encrusted pencils and baby bottles made of gold. Analysts predict this market will grow at least 15% over the next five years. Although they both produce ready to wear and haute couture collections, Yudashkin is perhaps the closest thing Russia has to an international knock off bvlgari ring women fashion knock off bvlgari wedding ring celebrity, with shows in Paris, a boutique on bulgari serpenti diamond ring price replica one of Moscow's best known streets, and lines of jeans, porcelain, fine jewelry and sunglasses.

Best known brands in Russia: Versace and Dior

American brand they are most interested in owning: Tiffany

What consumers want:

High quality: 53%

Good reputation: 53%

High fashion: 44%

Russian consumers consider Dior, Dolce Gabbana and Giorgio Armani the most "high fashion" brands

All that glitters

Russian women like to buy jewelry, especially rings and necklaces, which they purchased on average 1.3 times in the past six months. Brand reputation and craftsmanship are crucial.

On average, affluent Russians have spent $1,084 on a ring.

Most widely owned fine jewelry brands:

1. Bulgari

2. Cartier

3. Tiffany

4. De Beers

5. Chopard

Russian men buy more shoes than any other luxury accessory and have spent on average up to $556 on a pair.

[an error occurred while processing this directive]Beauty Counter

In Russia the most popular beauty purchase is fragrance for women and cologne for men. Most consumers who buy fragrance are responding to the reputation of the brand, the quality of the product or the price. Only 3% of affluent Russians fake bvlgari ring white gold said they buy perfume because a celebrity endorsed the brand.

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By PKKOO5
Added Aug 20

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